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1 Why was the PlayStation the first Blu-ray player and, subsequently, when Blu-ray players were launched, why did the PlayStation remain cheaper? Consider possible reasons for this.

2 What additional factors helped Blu-ray win the battle? What role did licensing and networks play in the relative success of each format?

3 What related industries contributed to the format war and how did they influence its outcome?

4 With the increasing popularity and use of downloading films, what influence will the DVD format winner play in this related battle?

5 What are the implications for innovation strategy, R&D expenditure and marketing for firms engaged in or likely to be engaged in a format war?



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