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A new social media platform, LastHour, hires Jones Consulting to determine how users behave on its platform. Jones consulting evaluates user behavior and determines that users are using the platform to make social plans with friends. How can Last Hour use this information to improve its brand loyalty?

  • O Last Hour should update the pictures it uses in advertisements to stock photos of social planning.
  • O Last Hour should update its brand message to accurately reflect how users behave on its platform and work to secure partnerships that help its users reach their goal.
  • O This information won’t be useful to Last Hour.
  • O Last Hour should become more exclusive and require that all of a user’s friends included in the social plan be paying users of the platform.


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