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Briefly describe the bases for product positioning. (10 points)

To answer (1 through 4 below), choose one of the following products to answer all questions 1 through 4:

Automobile models

Blue jeans brands

Athletic shoe brands

Breakfast cereal brands

Using examples of the product you chose above, explain how they could be positioned based on each of the following:

(1) attributes

(2) price and quality

(3) product user

(4) emotion

Example: A Ford Escape could be positioned toward families in the young married or divorced with children stage of the family life cycle (FLC). This example demonstrates positioning based on product user. These families are likely to drive children and friends to activities, like advertised products, and have limited financial resources.


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