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Like most major retailers, Kohl’s uses integrated marketing communications to reach its customers. For this blog, please review as many forms of Kohl’s communications (newspaper ads,TV ads, online ads, emails, store flyers, the retailer’s website, and its Facebook page are some possibilities) as you have available. Once you have done this, consider in your post whether you believe Kohl’s is using the various forms of communication that you looked at to deliver a truly integrated message to its customers. Be specific as you consider what you specifically looked at. Remember, the communications model suggests that not everyone will decode a message in the same way — so you want to take note of whether Kohl’s messages are being received in a similar manner.


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