1 What type of financing did innocent secure? Does it matter?
2 Would you have sold the company to Coca-Cola for £200 million? As one of the shareholders you would have pocketed tens of millions of pounds. If not, why not?
3 Innocent benefited from a key advantage: what was this and explain how it helped in the product development process.
4 How is innocent ‘virtual’ and how is this different from traditional food and drink manufacturers? What advantages and disadvantages does this provide?
5 Use CIM to illustrate the innovation process.
Q42;
1 Explain why the process of new product development frequently is represented as a linear process and why this does not reflect reality.
2 Explain why screening should be viewed as a continual rather than a one-off activity.
3 Discuss how the various groups of NPD models have contributed to our understanding of the subject of NPD.
4 To what extent has BMW repositioned the Mini?
5 Examine the concept of a multi-dimensional product; how is it possible to create a new product by modifying the price dimension?
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