ACTIVITY PROFILE AND POLARITY PROFILE
The company “A” operates on the Ukrainian market since 1998. It is a big supermarket, which specializes in food products trade. Its total area is more than 3,500 sq. m. Firm «A» is placed in a quiet area of the city. The company employs more than 250 people. Personnel turnover ranges from 13 to 17% annually. In 2011, in the same area appears the company «B», which also specializes in food products trade. Activity of “B” is rapidly developing and is in demand. Company «B» is a direct competitor of company «A». Managers of company “A” decided to analyze the competitive position of company “A”.
|
# |
INDICATORS |
«A» |
«B» |
|
1 |
Sales volume, thousand UAH. |
11000 |
6250 |
|
2 |
Gross margin, thousand UAH. |
1670 |
1200 |
|
3 |
Profit (loss), thousand UAH. |
12 |
– 5 |
|
4 |
Operating expenses, thousand UAH. |
1554 |
800 |
|
5 |
The level of profitability,% |
0,8 |
2 |
|
6 |
Commodity stocks turnover, times |
12 |
8 |
|
7 |
The efficiency of labor, UAH. |
27 |
38 |
|
8 |
Trade area, sq. m. |
3500 |
450 |
|
9 |
The average monthly salary per worker, UAH. |
2000 |
2095 |
|
10 |
The market share of the company in the city turnover,% |
0,01 |
0,003 |
TASKS:
- Construct an “activity profile” of each company (Annex A).
- Construct a “polarity profile “.
- Analyze the competitive position of the company and make recommendations for its improvement (in a form of a document).
Annex ?
Scale of indicators estimation
|
# |
INDICATORS |
Scale of points |
||||
|
1 |
2-4 |
5-7 |
8-9 |
10 |
||
|
1 |
Sales volume, thousand UAH. |
up to 2000 |
2000- 4000 |
4000- 6000 |
6000- 8000 |
8000 and more |
|
2 |
Gross margin, thousand UAH. |
up to 500 |
500-1000 |
1000-1500 |
1500-2000 |
2000 and more |
|
3 |
Profit (loss), thousand UAH. |
up to 20000 |
20000-40000 |
40000-60000 |
60000-80000 |
80000 and more |
|
4 |
Operating expenses, thousand UAH. |
4000 and more |
4000-3000 |
3000-2000 |
2000-1000 |
up to 1000 |
|
5 |
The level of profitability,% |
up to 0 |
0-2 |
2-4 |
4-5 |
5 and more |
|
6 |
Commodity stocks turnover, times |
up to 10 |
10-20 |
20-30 |
30-40 |
40 and more |
|
7 |
The efficiency of labor, UAH. |
up to 20 |
20-30 |
30-40 |
40-50 |
50 and more |
|
8 |
Trade area, sq. m. |
up to 500 |
500-1500 |
1500-3000 |
3000-4500 |
4500 and more |
|
9 |
The average monthly salary per worker, UAH. |
up to 1500 |
1550-1700 |
1700-1900 |
1900-2000 |
2000 and more |
|
10 |
The market share of the company in the city turnover,% |
up to 0,05 |
0,04-0,03 |
0,03-0,01 |
0,01-0,1 |
0,1 and more |
