imagine that you are the resume specialist, and Teresa Flores hires you to revise and edit her resume. Below are a job ad and a resume that Teresa has prepared to apply for that job. Using the information you have about Teresa’s two jobs (information follows the resume), redo her resume to improve it. Pay attention to the content, organization, and style of the resume as you compose it.
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Account Manager
Location: Aurora, IL
Job Category: Business/Strategic Management
Career Level: Entry-Level Manager (Manager/Supervisor of Staff)
Quantum National is the market leader in providing research, sales and marketing, health care policy consulting, and health information management services to the health care industry. Quantum has more than 20,000 employees worldwide and offices in 15 countries in Central and South America. Medical Innovation Communications, a division of Quantum National, currently has an opportunity for an Account Manager in our Aurora, IL, office. Medical Innovation Communications provides comprehensive product commercialization at all stages of product development: from phase 2, through national and international product launches, to ongoing support.
The Account Manager has global responsibility for managing the clients’ marketing communications programs, assuring that the clients’ objectives are met in terms of program quality and on-time delivery.
Responsibilities include the following:
- Maintain day-to-day client contact to identify and translate marketing objectives into strategic medical communications/education programs.
- Develop proposals, budgets, and estimates of job cost and profitability.
- Lead a team of Project Managers and Marketing Associates through guidance, delegation, and follow-up.
- Work with New Business Development Teams to develop proposals, budgets, and present company capabilities/business pitches to clients.
- Schedule the workflow of a 30-person demonstration and marketing team.
Requirements include the following:
- Bachelor’s degree.
- Ability to define and respond to client needs.
- Ability to work effectively under tight deadlines.
- Proven client management experience.
- Superior written and spoken communication skills.
Email job application letters and resumes to pattersj@micquant.com, and direct inquiries to J. Pattersen.
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Teresa Flores8523 8th Street 125 A S. 27th Avenue
—————————- Ames, IA 50011 Omaha, NE 68101
cell: 515-668-9011 515-311-8243 402-772-5106
Objective
To get a job as an account manager.
Education
Iowa State University, Ames, IA—Business
December 2021
Minor: Botany
Cumulative GPA: 2.63/4.0
Metropolitan Community College, Omaha, NE—Associate of Arts
May 2019
Bryan High School, Omaha, NE
May 2016
Work Experience
May 2021-August 2021 – Summer Internship at FirstWest Insurance, Des Moines, IA
- Worked with a senior account manager to oversee some medical and EAP accounts.
- Made phone calls to customers.
- Organized meetings with customers.
- I had to write some training “how-to’s†for the new billing database.
2015-2019 – Worked in the family business
Worked weekends and summers in my parent’s used-book store.
Skills
Microsoft Office
Fluent in Spanish
At her internship this summer, the person Teresa worked with was pretty much an absentee supervisor: Teresa had to do all the work alone (and she’s still a little bitter about that). Her department managed five Employee Assistance Provider accounts with a total of about 36,000 individual policyholders in five Midwestern states. She had to set up and maintain work schedules for 12 employees and manage the expense reports for the entire group. Four of those employees traveled a lot, so there were lots of expense reports to manage; there were so many that Teresa had to revise the department’s travel expense budget twice. She spent about four hours every day returning customer phone calls and linking customers up on conference calls with her department’s employees. And those training how-to’s? That turned into a 20-page how-to manual, which she wrote up and then had FirstWest’s IT department turn into a Web site for the department use.
Her parents’ family bookstore in Omaha is actually a franchise of a national chain of bookstores: Booktopia. The store generates about $700,000 in gross sales per year, and it stocks about 100,000 titles (not counting Internet sales and special orders). It employs 5 full-time and 17-part time employees. In addition to filling in as a floor clerk, stocker, and cashier—all jobs that put her customer-service, cash-handling, and “people skills†to the test—Teresa was handling all of the paperwork between the store and Booktopia corporate office in 2017 and 2018. (Her parents are great salespeople but they’re not good at paying attention to details. That’s created friction between them and the corporate office.) That paperwork includes all of the store’s quarterly and yearly budget, staffing, and marketing reports.
Begin the work on this assignment by carefully reviewing the job ad. Search for key terms that should appear on the resume. Match Teresa’s schooling and work experience with the job ad’s description of responsibilities and requirements. Present Teresa and her skills as specifically and accurately as possible. Be careful not to mislead. At the same time, try hard to highlight Teresa’s potential.
