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14.3 Hiring a Business Tycoon Who Is an Accomplished Public Speaker (Obj. 1)

Your Task. Have you ever wondered why famous businesspeople, politicians, athletes, and other celebrities can command high speaking fees? How much are they really making per appearance, and what factors may justify their sometimes exorbitant fees? You may also wonder how a motivational speaker or corporate trainer might benefit you and your class or your campus community. Searching for and selecting an expert is easy online with several commercial speaker bureaus vying for clients. All services provide detailed speaker bios, areas of expertise, and fees. One agency even features video previews of its clients.

The three preeminent agencies for booking talent are All American Talent & Celebrity Network, BigSpeak, and Brooks International Speakers & Entertainment Bureau. All American represents, for example, Nouriel Roubini, Donald Trump, Jack Welch, Richard Branson, and Suze Orman. BigSpeak standouts are Deepak Chopra, Dr. Susan Love, and Diana Nyad. Brooks International features financier and philanthropist Mike Milken and TV commentator and personal finance expert Terry Savage, among others. Imagine that you have a budget of up to $100,000 to hire a well-known public speaker.



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