A renowned French brand of cosmetics, Jolie, which is also sold in Europe, USA and Canada, has a global cult following fuelled by its popularity on social media. However, it is not sold in Australia.Despite its affordable price for European and North American consumers, unfavourable exchange rates between Australian Dollar and Euro, and prohibitive shipping prices mean that Jolie may find it difficult to bring their products to Australia. Australian consumers may find these products too expensive.
Question :
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If Jolie were to enter the Australian market, identify and briefly describe two pricing strategies that might be most effective for selling their existing product range in a new market. |
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