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Environmental Analysis
– Macro-Environmental Trends (use PESTEL as main tool to analyze)– Industry Environment (use the Five Forces Framework as main analyticaltool)– Competitor Analysis (Use Strategic Group Analysis anddiscuss both your firm’s as well as key competitors’ strengthsand weaknesses via development of a Strategy Canvas)
– Internal Analysis (identify key strengths and weaknesses of company – (UsePorter’s Value Chain Framework as a main analytical tool)– SWOT Analysis (Summarize key strengths and weaknesses internal to thecompany as well as key external environmental opportunities and threats)The SWOT should be presented in a 2×2 graph with 3-4 items in each category.


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