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11.19 Searching for Data Visualization and Infographics in Annual Reports (Obj. 5)

Annual reports are infamous for being anything but fascinating reading even for the most ardent investors.

Your Task. Search annual reports filed by Fortune 500 companies and examine to what extent they have embraced infographics. Critique their readability, clarity, and effectiveness in visualizing data. How were the visuals introduced in the text? What suggestions would you make to improve them? Can you detect any effort to present financials and other data in visually appealing, unconventional ways? In an e-mail or memo to your instructor, evaluate the use and effectiveness of graphics in three to five corporate annual reports.



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