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After reading JetBlue Customer Value, write a 1 to 1.5 page, double-spaced, typed (size 12 font, 1-inch margins) response to the reading where you answer the following:

  • Explain how JetBlue’s marketing views are different than other big airlines?
  • In what ways does JetBlue create value for its customers? How do customers respond to the attention?
  • How has creating value for customers end up creating value for JetBlue? Be specific.
  • If you have flown JetBlue before – describe your experience(s) and how they compare to the promise/other experiences mentioned in the reading. If you have NOT flown JetBlue before – explain if after reading this whether you would try it and why?


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