5.10 Building Coherent Paragraphs (Obj. 5)
Your Task. Improve the organization, coherence, and correctness of the following paragraph.
We feel that the “extreme†strategy has not been developed fully in the fast-food market. Pizza Hut is considering launching a new product called The Extreme. We plan to price this new pizza at $19.99. It will be the largest pizza on the market. It will have double the cheese. It will also have double the toppings.
 The plan is to target the X and Y Generations. The same target audience that would respond to an extreme product also reacts to low prices. The X and Y Generations are the fastest-growing segments in the fast-food market. These population segments have responded well to other marketing plans using the extreme strategy.
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