HDFC Bank was incorporated in August 1994. As of September 30, 2019, the Bank had a nationwide distribution network 5,314 branches and 13,514 ATMs in 2,768 cities/towns. HDFC is India’s premier bank and enjoys an impeccable track record in India as well as in international markets. Since its inception, the Bank has maintained a consistent and healthy growth in its operations to remain the market leader. HDFC Bank has also developed significant expertise in retail loans to different market segments and also has a large corporate client base for its credit facilities. Discuss the product hierarchy of HDFC Bank. Enumerate the HDFC bank product portfolio in designing the product line strategies.
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